The 2002 Hotel Study, which refers to the period of 2001, brought out some very important conclusions about the hotel industry of Greece:

• The market mix differs significantly according to the hotel category. For example, while the percentage of luxury hotels' clients from tour operators and travel agents is 45%, in other categories it reaches 75%. The respective percentage in Europe is about 31% for all hotels.
• The Average Room Rate of hotels is low (around 25.000 GRD on average) and becomes even lower (less than 15.000 GRD) if we exclude the luxury category from the sample. The respective average for Europe is 33.000 GRD.
• The contribution of labor cost in the overall cost is particularly high (39 - 40% of turnover), irrespectively of the category or the type of the hotel. The respective percentage on a European level is 31%, while it is even lower in luxury hotels (28%). Obviously these indices reflect the low turnover of Greek hotels in relation to European hotels and not the excessive or overpaid personnel.
• Also, for Greece, the personnel in luxury hotels (0,7 people / room) is more than double than that in other categories (0,3). In the same way, the turnover per employee in luxury hotels is higher (more than 18 mln. GRD per employee) than the rest (less than 13 mln.)
• As a result, the GOP (Gross Operating Profit) for most categories is rather low (between 20 and 30%), while the respective percentages in Europe are over 30% and for some categories (luxury and large hotels) they are near or above 40%.

The study includes detailed data on:

• market mix, repeaters, client origin and nationality
• basic operation indices (including Average Room Rate, double occupancy factor, way of payment, discounts, personnel data etc),
• Detailed analysis of departmental turnover and expenses
• Definition of the GOP

for the following hotel categories

• All hotels
• Luxury hotels only
• A class hotels only
• City hotels only - Luxury & A class
• Resort hotels only - Luxury & A class

Access to the results of the study is possible only by using the codes that are given to those who have participated in the study.