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The Internet plays an ever increasing role in
choosing - and booking - a holiday or business
destination. Therefore e-Marketing of Destinations,
the topic Dr.
Buhalis will develop at the Philoxenia Destination
Marketing Workshop, is key to successfully marketing
and developing a destination.
Dr Buhalis is an
expert in the impact of ICTs in the tourism
industry, the management of tourism distribution
channels as well as strategic tourism marketing
and management. He has been involved with a
number of EU projects and regularly advises
the World Tourism Organisation, the World Tourism
and Travel Council and the European Commission
in the field of information technology and tourism.
He is also still an active tourism practitioner,
aslisting the positions of Marketing Manager
and web master for his family Hotel Segas and
non-Executive Director of yourholidays.com travel
agency in his activities.
Dr. Buhalis is
Programme Leader MSc in Tourism Marketing, Leader
of eTourism Research, Reader in Business Information
Management at the School of Management, University
of Surrey and elected member of the University
Senate and the University Learning Technology
Committee. Dimitrios has also been Adjunct Professor
at the MBA in Hospitality Management at the
IMHI (Cornell University-Ecole Superieure des
Sciences Economiques et Commerciales ESSEC)
in Paris since 1997 and was Professor Associado
at the University of Aveiro, Portugal in 2004.
Said
Dr. Buhalis: "The success of Destinations
in the future will be determined by their abilities
to utilise a wide range of interactive technologies
to coordinate their offering, interact with
consumers, support Small Businesses, integrate
their entire provision and develop their brand
on-line and off-line. Technology and destination
systems become key strategic tools for destination
operational and strategic management. Marketing
driven technology vision and innovation will
be critical for the competitive destination
of the future".
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