About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to firstname.lastname@example.org. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Expectations for 2016
- Contrary to the overall economic climate in Greece, the hotel sector is very optimistic for 2016. A majority of hoteliers are forecasting for this year increases in occupancy levels and room rates compared to last year, while more than a third is expecting to operate at similar levels as 2015.
- The city hoteliers are very optimistic for this season. A large majority is expecting higher levels on all fronts measured, while none of them is expecting major drops.
- Resort hoteliers are slightly more cautious, especially with respect to ARR levels for the market in general. However, overall, the sector is forecasting improvements in both occupancy and room rates this year.
Forecast for 2016
- The analysis per hotel category shows that the 5 star hoteliers are the most optimistic as a vast majority is expecting to record significant increases compared to last year with respect to occupancy and ARR followed by the 4 and 3 star hoteliers, who overall are expecting a better performance than last year. The 2 star segment is forecasting better occupancy levels this year, but mild increases in room rates compared to 2015.
How to read the meters
The full study
Please download the full results of the study: