About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to firstname.lastname@example.org. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Results 2013 Q4
- Hoteliers retain their optimism until the end of 2013. For Q4 in excess of 61% forecasts increases of at least 2% with respect to occupancy, while only 12% forecasts a drop of at least 2%. The picture for room rates is similar, although somewhat more cautious (47% and 16%).
All hotels - forecast for Q4 2013
- Resort hoteliers maintain the bullish attitude they showed throughout the year. All barometers are deeply green coloured, indicating that they expect significant increases in both occupancy levels and room rates for Q4 compared to same quarter last year.
Resort hotels - forecast for Q4 2013
- City hoteliers are equally optimistic for their occupancy levels, while they forecast for Q4 similar ARR levels as the same quarter last year, both for their own hotels as well as for the market in general.
City hotels - forecast for Q4 2013
- A comparison of results between the various hotel categories shows that 5* hoteliers are very optimistic: no-one expects a decrease of 2% or more in their occupancy and rates, while 79% expect an increase of more than 2% on occupancy and 75% on the rate. 4* and 3* hoteliers are also optimistic, albeit to a lesser extent than their 5* colleagues, particularly in relation to ARR growth.
How to read the meters
The full study
Please download the full results of the study: