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Results 2012 Q1
City hotels: expectations for Q1 2012
- The city hotels are clearly pessimistic for the first quarter of 2012 with expected drops in occupancy and room rate levels. The hoteliers in Thessaloniki form an exception as they are more optimistic, especially on occupancy development, probably as the city hosts a large number of Libyans recuperating after the Civil War in Libya.
Expectations for next season (2012)
- With respect to 2012, the hotel sector in general is pessimistic, while when we measured expectations for 2012 at the end of October 2011 (Q4 2011), hoteliers were overall slightly optimistic. Now three months later with PSI talks and negotiations with the Troika on a new package are under way with an uncertain outcome, hoteliers have turned negative on the performance of the sector in 2012.
- Exceptions within the overall negative climate for 2012 are the 5 star resort hotels and to a lesser extent the 4 star resort hotels as well as the Thessaloniki hoteliers, who are still expecting positive developments of their occupancy and room rate levels, albeit at a lower level than when we measured in October 2011.
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About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to barometer@gbrconsulting.gr. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
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