About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to email@example.com. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Results 2014 Q2
- Together with a very optimistic forecast for the upcoming Q2 of 2014, the Greek hotel sector remains very optimistic for 2014 as a whole with significant improvements in occupancy levels and to a lesser extent in room rates.
All hotels - forecast for Q2 2014
All hotels - forecast for 2014
- City and resort hoteliers are equally optimistic for the second quarter and for 2014 overall with significant improvements on all levels compared to last year.
Resort hotels - forecast for 2014
City hotels - forecast for 2014
However, our analysis shows a difference per hotel category. The 4 and 5 star hotel sectors are very positive on the coming quarter as well as for 2014 as a whole. The 4 star hoteliers are the most positive hotel segment as none of them is expecting a decrease in neither occupancy nor room rates, not for their own hotels and also not for the market in general for the coming second quarter.
- The 3 star segment overall expects for 2014 improvements at all levels, but almost 2 out of 10 hoteliers is expecting significant drops in both occupancy and room rates, which tempers the overall climate in this segment for 2014.
- The 2 star hotel sector is expecting improvements in occupancy for 2014, while room rates are forecasted to stabilise.
How to read the meters
The full study
Please download the full results of the study: