About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to firstname.lastname@example.org. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Results 2015 Q2
- Greek hoteliers are generally optimistic for Q2 2015 and for the remainder of 2015 with significant improvements in both occupancy and room rate levels. Only for the market in general they are more cautious on the development of ARR in the coming quarter. There is a clear difference between the city and resort hoteliers.
- After a very good Q1 with increases in international tourist arrivals at the airports of Athens and Thessaloniki of 30% and 22% respectively and as a result improvements in performance in Q1, city are hoteliers are expecting to continue this positive trend in Q2 as well as for 2015 overall.
- The resort hotels are much more cautious in their forecast with occupancy and ARR at a similar level as last year. We should note that many resort hotels have just opened and that according to the latest reports bookings from Germany dropped in February and March compared to last year, while bookings from the UK were disappointing and for some other key markets developments are uncertain.
Forecast for 2015 Q2
Forecast for 2015
Finally, the barometer survey reveals that the 4 and 5 star hoteliers are generally optimistic, while the 3 star segment is the least optimistic expecting stabilising occupancy and ARR levels compared to the same period last year.
How to read the meters
The full study
Please download the full results of the study: