About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to firstname.lastname@example.org. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Results 2015 Q3
- Optimism of hoteliers for further improvements in hotel performance this year has diminished. While the barometers of Q1 2015 showed expectations for strong performance improvements in 2015, the barometers for Q3 2015 show falling occupancy rates and stabilising room rates.
- However, city hotelier remain optimistic, especially in terms of room rate development as they forecast significant improvements this coming quarter compared to last year. Occupancy levels are expected to stabilise as only mild increases are forecasted for Q3.
- Resort hoteliers have become clearly pessimistic. They forecast significant drops in demand with sharply dropping occupancy levels as a result. Room rates are expected to decrease for their own hotel units, but a significant drop is forecasted for the market in general.
Forecast for 2015 Q3
- The analysis per hotel category shows that the 5 star hoteliers are optimistic as far as their own hotel units are concerned, but for the 5 star sector overall they have forecasted falling occupancy and room rates. The 4 star sector remains mildly optimistic with some improvements in the performance indicators, while the 3 star sector is clearly pessimistic with barometers showing significant drops at all levels the coming quarter.
How to read the meters
The full study
Please download the full results of the study: