About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to firstname.lastname@example.org. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Results 2014 Q1
- For the hotel sector in general the barometers of the first quarter of 2014 show optimism in terms of occupancy development. However, hoteliers are more cautious on ARR as they forecast stabilising to slightly increasing room rates.
All hotels - forecast for Q1 2014
- For the year of 2014 as a whole the hotel sector expects to achieve significant improvements in both occupancy and room rates.
All hotels - forecast for 2014
- For Q1 2014 city hoteliers expect significant increases in occupancy and stabilising room rates, while the resort hotels expect to operate at the same levels as last year. The 5*, 4* and 3* hotel categories all expect this quarter increases in occupancy. In terms of ARR only the 4* is expecting improvements as the 5* is forecasting only slightly higher levels, while the 3* expects drops in room rates.
- For 2014 a a whole both city and resort hoteliers are very positive. Significant increases in occupancy are expected, while also achieving higher rates. The 5* and 4* segments are expecting to achieve higher occupancies and ARRs, while the 3* sector is more cautious with improving occupancy levels and similar room rates as last year. City hoteliers are equally optimistic for their occupancy levels, while they forecast for Q4 similar ARR levels as the same quarter last year, both for their own hotels as well as for the market in general.
Resort hotels - forecast for 2014
City hotels - forecast for 2014
How to read the meters
The full study
Please download the full results of the study: