Strategy & Development Advisory
GBR supports clients in defining strategic options for existing businesses and new investments, combining market intelligence, financial analysis and practical implementation considerations.
- Specialist strategic assignments: Tailored studies addressing specific challenges, including investment opportunities and new product–market combinations.
- Commercial reviews: Assessment of market positioning, concept, facilities, services and branding, with recommendations for improvement and repositioning.
- Highest-and-best-use studies: Assessment of alternative development or repositioning options to identify the most viable concept.
- Feasibility studies: Evaluation of project viability, including demand, competition, positioning, investment requirements and financial returns.
- Business plans: Market, strategic and financial planning to support investment and operational decisions.
- Operator & brand selection: Identification and assessment of suitable operators and brands where relevant.
Investment & Financial Advisory
GBR provides financial analysis and investment advisory to support acquisition, financing and ownership decisions across hospitality and other sectors.
- Underwriting: Review of historical performance, forecasts, investment assumptions and sensitivities.
- Investment analysis: Assessment of projected returns, funding requirements and key financial scenarios.
- Value assessments: Assessment of business and asset value to support investment, financing and transaction decisions.
- Transaction support: Commercial and financial support for the sale, acquisition or lease of businesses and assets, including information memoranda and decision support.
- Capital structure & incentives: Assessment of financing options, capital structure and available state support programmes.
Market Intelligence
Business & Market Reviews
Decisions must be backed by comprehensive reviews to understand the current situation, key developments, drivers, and trends. GBR’s approach typically includes:
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Business Review
- Product features & benefits; life-cycle & seasonality
- Pricing, distribution, promotion history
- Other relevant business factors
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Market Review
- Market size & structure; key segments
- Primary competitors: strengths & weaknesses
- Target audiences: needs, buying patterns, channels
- Seasonality & potential
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External Influences
- Political, economic, social, technological, environmental & legal factors
We complement desk research with stakeholder interviews and visualise findings with professional tools to deliver clear, practical insights.
Hospitality & Tourism Market Intelligence
Since 2003, GBR has collected and analysed monthly hotel performance data in Greece, initially in Athens and today across city and resort markets. The GBR Hotel Benchmark Platform covers approximately 40,000 city and resort rooms and around €2 billion in annual net revenue, providing a strong evidence base for investment, feasibility and strategic advisory assignments, with individual participant data remaining strictly confidential.
We provide a comprehensive set of tourism market intelligence tools and databases that support decision-making across the hospitality sector:
- Hotel performance benchmarking
- Visitor profile & satisfaction surveys
- Hotel property database
- Hotel chain database
- Hotel transaction data
- CAPEX benchmarks
- Pipeline database
- Geographic Information System (GIS)
These assets support confident decisions for investors, hotel companies, and destinations from feasibility and underwriting to long-term planning.
Organisational optimisation
A well-structured and streamlined organisation is essential for achieving a company's strategy and long-term goals while staying true to its mission and vision.
At GBR, we work closely with staff to understand and document their tasks, designing efficient procedures and optimising existing ones. By visualising workflows in detailed flowcharts, we identify bottlenecks and resolve them in the new design.
- Documenting and mapping tasks collaboratively with employees to design or refine procedures.
- Defining roles and responsibilities by grouping tasks into positions and organising them into cohesive departments.
- Developing detailed job descriptions for each position to ensure clarity and alignment.
- Designing organisational structures where every task, position, and department contributes to company goals, quality standards, and employee development.
This holistic approach provides clarity, collaboration, and alignment across the organisation, empowering teams to execute strategies effectively and achieve sustained success.
Market entry assistance
GBR Consulting has successfully supported numerous companies in exploring and entering the Greek market, including organising and facilitating various trade missions to Greece. Our practical approach focuses on quickly identifying opportunities without producing overly complex reports filled with irrelevant details.
We tailor our process to each client’s unique needs, typically following these steps:
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Understanding client requirements
engaging in detailed discussions to understand clients' strategy, size, internationalisation goals, and specific objectives in the Greek market.
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Conducting a market scan
Analysing key aspects of the market, including:
- The market’s attractiveness and growth potential
- Its distribution structure
- Key competitors
- Major end-users
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Identifying and profiling potential partners
For markets with positive potential, we identify and profile suitable partners. GBR also assists in establishing the appropriate entity for expansion, whether it’s a branch, company, or joint venture.
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Establishing relationships and implementation
Supporting clients in building partnerships and effectively executing the chosen market entry strategy.
