Our Services

Business strategy consulting

Strategy

In an ever-shifting and competitive environment, businesses must continuously assess the validity of their course and the potential need for a change of direction.

GBR develops in a collaborative process with clients, strategic options based on extensive market intelligence, modern tools and innovative thinking, while determining financial implications and risks for each scenario.

Our strategic services include:
  • Specialist strategic assignments
  • Commercial reviews
  • Best use studies
  • Business plans
  • Feasibility studies
Financial consultancy

Financial planning and analysis

The financial dimension of every business is both the foundation for decision-making and the ultimate measure of success. At GBR, we provide expert financial analysis and advisory services to help clients make informed decisions, enhance sensitivity to financial risks, and minimize potential pitfalls.

Our services include:
  • Evaluating investment plans and financial feasibility: conducting detailed assessments to ensure projects and initiatives are viable and sensible.
  • Valuations: delivering accurate and reliable valuations.
  • Transaction support in mergers and acquisitions: providing financial analysis and strategic advice to guide negotiations and decision-making.
  • Optimizing capital structure: identifying opportunities to enhance financial efficiency, including accessing state support programs and incentives.

With GBR’s financial expertise, clients gain the tools to navigate complex decisions confidently and achieve sustainable growth.

Organization consultancy

Organisational optimisation

A well-structured and streamlined organization is essential for achieving a company's strategy and long-term goals while staying true to its mission and vision.

At GBR, we work closely with staff to understand and document their tasks, creating efficient procedures where none exist or optimizing existing ones. By visualizing workflows in detailed flowcharts, we identify bottlenecks and resolve them in the new design.

Our process includes:
  • Documenting and mapping tasks collaboratively with employees to design or refine procedures.
  • Defining roles and responsibilities by grouping tasks into positions and organizing them into cohesive departments.
  • Developing detailed job descriptions for each position to ensure clarity and alignment.
  • Designing organizational structures where every task, position, and department contributes to company goals, quality standards, and employee development.

This holistic approach provides clarity, collaboration, and alignment across the organization, empowering teams to execute strategies effectively and achieve sustained success.

Market entry assistance

Market entry assistance

GBR Consulting has successfully supported numerous companies in exploring and entering the Greek market, including organizing and facilitating various trade missions to Greece. Our practical approach focuses on quickly identifying opportunities without producing overly complex reports filled with irrelevant details.

We tailor our process to each client’s unique needs, typically following these steps:

  1. Understanding client requirements

    engaging in detailed discussions to understand clients' strategy, size, internationalization goals, and specific objectives in the Greek market.

  2. Conducting a market scan

    Analyzing key aspects of the market, including:

    • The market’s attractiveness and growth potential
    • Its distribution structure
    • Key competitors
    • Major end-users
  3. Identifying and profiling potential partners

    For markets with positive potential, we identify and profile suitable partners. GBR also assists in establishing the appropriate entity for expansion, whether it’s a branch, company, or joint venture.

  4. Establishing relationships and implementation

    Supporting clients in building partnerships and effectively executing the chosen market entry strategy.

Market Intelligence

Market Intelligence

Decisions must be backed by comprehensive business and market reviews to understand the current situation, key developments, drivers, and trends. GBR’s approach may include.

  1. Business Review

    • Product features and benefits
    • Life cycle stage of the product
    • Seasonality of the product
    • Pricing, distribution, and promotion history
    • Other relevant business factors
  2. Market Review

    • Market size and general characteristics
    • Defining market segments
    • Primary competitors, including their strengths and weaknesses
    • Target audience analysis, including needs, desires, buying patterns, preferred distribution methods, and opinions of competitors' products
    • Market seasonality and potential
  3. External Influences

    • Assessing political, economic, social, technological, environmental, and legal factors that may impact future business performance.

Our process includes conducting in-depth stakeholder interviews to gather clear and valuable insights. All research is meticulously analyzed and visualized using professional tools, enabling precise and actionable market insights.

Market Intelligence for the tourism sector

Since 2005, GBR Consulting has been the trusted supplier of hotel performance data in Greece, collecting and analysing monthly performance data on behalf of the Hellenic Hotelier Federation and leading regional hotel associations.

We also conduct visitor satisfaction surveys that offer deep insights into guest preferences and experiences.