Destination Marketing
Workshop
Philoxenia 2006, Thessaloniki, Greece
I. Vellidis Congress Centre, Hall 3
Wednesday, November 15, 2006
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| 9.00 - 9.30 |
Registration |
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| 9.30 - 10.00 |
Opening
/ welcome |
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| 10.00 -
11.00 |
Market Research
and strategic analysis |
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Mr. T. Cromwell,
President, EastWest Communications, Washington
DC, USA and Mrs. Nancy Telliho, Publisher,
Arthur Frommer's Budget Travel, Newsweek
Inc., USA |
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| 11.00 -
12.00 |
e-Marketing
of Destinations |
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Dr. D. Buchalis,
University of Surrey, Surrey, United Kingdom |
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| 12.00 -
12.30 |
Break |
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| 12.30 -
13.30 |
Quality
Issues in developing destinations |
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Mr. C. de Bruyn,
MHI Turismo, UNWTO expert, Barcelona, Spain |
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| 13.30 -
14.30 |
Public Private
Partnerships |
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Mr.G. Micallef,
Insite Consultants, Malta |
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| 14.30 -
15.30 |
Buffet lunch |
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| 15.30
- 16.30 |
Setting
up efficient DMOs / CVBs |
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Dr. D. Koutoulas,
Tourism Marketing Consultant & Teacher
at the Greek Open University, Athens, Greece
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| 16.30 -
17.30 |
Case study |
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Dr. A. Ikkos,
Director, JBR Hellas Business Consultants,
Athens, Greece |
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| 17.30 -
18.00 |
Closing
- Conclusions |
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Conference
chairman: Dr. Aris Ikkos |
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Director, JBR
Hellas Business Consultants, Athens, Greece |
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Presentations will
be in Greek and English
with simultaneous translations
Programme as at 31/10/2006
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| Program |
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| Presentations |
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| Speaker
profiles |
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