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Intense competition
among destinations and tourist premises, as
well as the ease of finding information through
the Internet, has brought quality issues at
the top of the list of Critical Success Factors
for developing destinations. Quality Issues
in Developing Destinations is the subject of
the presentation of Christophe de Bruyn at the
Philoxenia Destination Marketing Workshop.
In Mr. de Bruyn's
own words: "In a tourism world where information
transparency is a must and gets easier to provide,
quality has to become even more tangible for
the customer, as a means to make a better choice
on the tourism destination and company that
best meets his/her needs and expectations, as
well his/her money expenditure profile. However
from the supply side, this is a difficult issue
where many options are available but time and
money are limited, especially from the holistic
point of view of the whole tourism destination,
where so many players intervene. The seminar
will address the international trends and best
practices on how to design and implement a successful
quality assurance and improvement plan for a
tourism destination."
Mr. de Bruyn is
a UNWTO expert in the areas of Quality as well
as Product Development and Public Private Partnership.
He has 24 years of experience in the tourism
sector. He has acted as consultant to both public
& private stakeholders in tourism planning
& management in more than 15 countries.
He is a specialist in the design and implementation
of tourism quality systems for both destinations
and companies. His experience in Quality issues
covers Cyprus, Croatia, Spain, Saudi Arabia,
Cuba, Morocco etc. Mr. de Bruyn is also a member
of the prestigious International Society of
Hospitality Consultants (ISHC).
He is currently
Partner of MHI Turismo, International Tourism
and Leisure Consultants, based in Barcelona,
Spain. MHI has a long established position in
the tourism & leisure industry in Spain
and abroad, in both the public and private sectors.
Its core practices are: planning and management
of tourism destinations and companies. Sustainable
tourism and competitiveness plans; market &
feasibility studies; master planning; search
for operators and investors; strategic &
operational marketing plans; tourism representation
services; tourism for all consultancy services.
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