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The International
Workshop on Destination Management, will
take place as part of the parallel events of
Philoxenia
2006, the International Travel and Tourism
exhibition based in Thessaloniki, Greece.
Presentations
Presentations will be given
by leading international academics and expert
international practitioners from Europe and
the USA, including UNWTO experts
and advisers to a number of governments and
National Tourism Organisations. Issues to be
covered:
- Market research and strategic
analysis, T. Cromwell
- e-Marketing of Destinations, Dr. D. Buchalis
- Setting up efficient DMOs / CVBs, Dr. D. Koutoulas
- Public Private Partnerships (PPPs), G. Micallef
- Quality Issues in developing destinations,
C. de Bruyn
- A case study on one of the Greek towns, A.
Ikkos
Presentations will be in Greek
and English with simultaneous translation.
Coordination
- Organisation: JBR Hellas.
The Workshop Chair will be taken
by Dr.
Aris Ikkos, General Manager of JBR Hellas,
and the only Greek member of the prestigious
International Society of Hospitality Consultants
(ISHC).
Who should attend
The Destination Management Workshop
is addressed to:
- CVB and DMO officials
- National Tourism Organisation officials
- Ministry of Tourism officials
- Local Authority officials in charge of tourism
development
General Information
| Date: |
Wednesday November
15, 2006 |
| Location: |
HELEXPO International
Conference Centre, Thessaloniki
I. Vellidis Congress Centre, Hall 3 |
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