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Forum Program

Greek Franchises in Europe and the Balkans:
Developments, perspectives and financing opportunities

January 18th 2001
Hotel Caravel

8:30 Registration - Coffee

9:00 Welcome

- D. Mardas, General Secretary of Ministry of Development
- A. Laminidis, President of the Franchise Association


International Franchising: Methods, Conditions, Problems -
How to deal with them
9:30 International Franchising Martin Mendelsohn, Eversheds
10:30 Development of international cooperations Kees van Biert, JBR bv
10:50 Discussion  

11:15 Coffee break

Greek Experience in International Franchising
11:40 The choice of a Master Franchise
for Greece
Byron Nicolaidis, Future Kids, MBE, Mad Science
12:00 How to expand your franchise in
foreign markets
Costas Tsakanos, Germanos
12:20 How to expand your franchise in
foreign markets
John Adamis, Archaion Gefsis & Beer Academy
12:40 Discussion  

European developments and their consequences for the Greek franchises
13:00 The consequences of the conversion to Euro for the franchises Manolis Petrakis, Certified Accountant
13:20 New Block Exemption Regulation Martin Mendelsohn, Eversheds
13:45 Discussion  

14:00 Lunch

Funding for expansion to Eastern European countries
15:00 Funding Sources Aris Ikkos, JBR Hellas
15:20 Implementation Experience

Yannos Grammatidis, Southeast Europe Equity Fund

15:40 Discussion  

16:00 Closing

John Adamis is the President of the company expanding the franchises of Archaion Gefsis and Beer Academy. The 2 franchises have already expanded in Cyprus while negotiations for the expansion of Archaion Gefsis in the U.S.A., Australia, Europe and the Balkans are under way.

Kees van Biert is the founder and Senior Partner of JBR in Holland. He has wide experience in the establishment of companies in foreign markets of Europe, North and South America and Asia.

Yannos Grammatides is the Legal Counsel of the Franchise Association of Greece. He is also a member of the Board of Directors of the Hellenic - American Chamber and, in the latter capacity, he handles issues related with the Southeast Europe Equity Fund (SEEF). The SEEF is an equity participation fund, established by the Government of the United States, investing in business activities in SE Europe. The management has been undertaken by the Soros Fund.

Aris Ikkos is a member of the Board of the Franchise Association of Greece and Managing Partner of JBR Hellas. He has ten years experience in developing franchise systems. In 1992 he was the President of the 1st International Conference for Franchising that took place in Greece. His experience includes the development of complex projects in Greece and abroad.

Martin Mendelsohn is a partner at Eversheds and the leading figure of franchising internationally. He is Professor of Franchise Management at Middlesex University Business School. His international experience includes countries in Eastern Europe where, among others, he worked as a consultant for many local governments. In the past he also held the position of the Managing Director in a franchise Company. He is the author of numerous publications on franchising.

Byron Nicolaides is the President and Managing Director of Interfranchise SA. Interfranchise is the master franchisee of 3 American franchises: Futurekids, Mail Boxes Etc and Mad Science, all of which have been developed in different ways.

Manolis Petrakis is a Chartered Accountant (Greece). He has many years of experience in trading, industrial and service companies. He is also the author of the article on Greek Taxation in the Encyclopaedia of Franchising.

Costas Tsakanos is Manager of Retail outside Greece of Germanos. Germanos is one of the first and largest Greek franchises with a strong presence in Eastern Europe.

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